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Keynote Speech

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  Keynote Topic: 
Innovation in ASEAN 2025
Donald L. Amoroso

Lowder-Weil Endowed Chair and Professor of Information Systems
Auburn University Montgomery
President and CEO of Axcell LLC

Abstract
With the entrance of the Association of Southeast Asian Nations, there has been a strong initiative for innovation. The size of ASEAN is projected to have a combined GDP of $3.5 trillion by 2020 and projected to rank as the 5th largest economy in the world. With over 125 million consumers and a projected populations in 2020 of 800 million people, there is much potential for innovation, impact, and social change. ASEAN Impact Challenge is a regional challenge designed for impact-driven innovators within the ASEAN region. The initiative is open to innovations with the potential and capacity to develop and scale, while providing long-term solutions and impact on pressing community, social and environmental issues around the theme of Innovations for Urban Impact. We will discuss the ASEAN ecosystem and the opportunities for innovation over the next ten years.

Introduction of  Donald L. Amoroso

Dr. Amoroso is the Lowder-Weil Endowed Chair and Professor of Innovation and Strategy at Auburn University Montgomery, Alabama, United States. He is Visiting Professor and Research Fellow at Asian Institute of Management in Manila, Philippines and Palawan State University, Philippines. He has been Visiting Professor at Tsukuba University, Japan, Addis Ababa University, Ethiopia, and Australian Defence Force Academy, Canberra Australia. His industry experience includes working in General Electric Capital as Assistant Vice President and Director of Enterprise Solutions, with Solista/GartnerGroup as a consulting partner, and with Northrup-Grumman in finance. He worked with the Center for the Commercialization of Advanced Technologies (CCAT) in Washington D.C. and San Diego where he led over 24 innovation projects and assisted in the start up of 14 new companies. Dr. Amoroso received his MBA and Ph.D. from the University of Georgia in 1984 and 1986, respectively.

In research, Dr. Amoroso is conducting a five-year project studying consumer intention to adopt mobile wallet applications in different ASEAN ecosystems in Southeast Asian countries, Japan, China, and Korea. Dr. Amoroso is working with colleagues at twelve Japanese, fifteen Chinese, and six Philippine universities to understand innovation processes in organizations, in addition to consumer adoption. Dr. Amoroso has been on the editorial board of key journals and has written five books, published in 121 refereed academic journals and over 70 conferences in the past 30 years.

In consulting, Dr. Amoroso is Founder and CEO of Axcell LLC Consulting Group, with over 25 years of consulting, mentoring, seminars, and facilitation in the spaces of leadership, innovation and strategy. Organizations that want to break the competitive boundary in their industry consult with Dr. Amoroso, especially in the area of big data and analytics, innovation and design thinking, and strategic planning with Blue Ocean Strategy. He coaches and mentors over 65 executives and has been working with organizations to establish portfolio management offices (PMO) and has mentored 207 aspiring CIOs in multiple countries.


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